United Kingdom: Competition and Markets Authority opens Investigation into Google's "Privacy Sandbox" including the proposed removal of Third Party Cookies
Description
Competition and Markets Authority opens Investigation into Google's "Privacy Sandbox" including the proposed removal of Third Party Cookies
The Competition and Markets Authority (CMA) opened up an investigation against Google on January 8, 2021, for their proposed removal of third party cookies. The investigation comes as a response to several complaints filed on the matter. According to the complaints, the removal of third-party cookies represents an abuse of Google's dominant market position. While third-party cookies are not free of data privacy concerns, removal of the cookies would render it impossible for businesses to effectively target their advertising to consumers.
Original sourceScope
Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
software provider: other software
Implementation Level
national
Government Branch
executive
Government Body
competition authority
Complete timeline of this policy change
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2021-01-08
under deliberation
2021-06-11
in consultation
2021-07-08
processing consultation
2022-02-11
in force
2023-06-29
in consultation
2024-01-31
in consultation
2024-02-27
processing consultation
2024-07-22
in consultation
2024-08-12
processing consultation
2024-09-24
under investigation
2024-11-11
under investigation