United Kingdom: Opened consultation on Google's revised approach to Privacy Sandbox
Description
Opened consultation on Google's revised approach to Privacy Sandbox
On 22 July 2024, the Competition and Markets Authority (CMA) opened a consultation on Google’s revised approach to Privacy Sandbox until 12 August 2024. The CMA will now review Google’s new approach to Privacy Sandbox which consists of introducing a user-choice prompt that will allow users to choose whether to retain third-party cookies from Chrome instead of removing third-party cookies.
Original sourceScope
Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
software provider: other software
Implementation Level
national
Government Branch
executive
Government Body
competition authority
Complete timeline of this policy change
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2021-01-08
under deliberation
2021-06-11
in consultation
2021-07-08
processing consultation
2022-02-11
in force
2023-06-29
in consultation
2024-01-31
in consultation
2024-02-27
processing consultation
2024-07-22
in consultation