On 31 January 2024, the Competition and Markets Authority (CMA) opened a public consultation on its latest update report on the implementation of Google's Privacy Sandbox commitments until 27 February 2024. This report outlines the progress made by Google, presenting the CMA's current perspectives on the potential impact of Google's proposed Privacy Sandbox changes. It compiles stakeholder opinions on various proposals and outlines areas where competition concerns persist, including the Privacy Sandbox tool design and preventing self-preferencing of Google's advertising services. Through this consultation, the CMA seeks input from interested stakeholders on the issues outlined in the report.
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