Description

Published CMA Industry Testing Guidelines

On 29 June 2023, the UK Competition and Markets Authority (CMA) published its guidance to third parties on testing the Privacy Sandbox. In the fourth quarter of 2023 and the second quarter of 2024, Google will be testing the effectiveness of its Privacy Sandbox. In addition to the tests, the CMA also invites third-party market participants, such as advertisement technology enterprises, publishers, and advertisers, to conduct testing as well and to hand in their evidence. The guidance sets out more detailed information on testing, two approaches to testing, and the metrics the CMA requires and will be using. Third-party market participants may send their responses to the CMA until the end of the second quarter of 2024.

Original source

Scope

Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
software provider: other software
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2021-01-08
under deliberation

The Competition and Markets Authority (CMA) opened up an investigation against Google on January 8,…

2021-06-11
in consultation

The Competition and Markets Authority (CMA) published a notice of intention to accept the commitmen…

2021-07-08
processing consultation

The Competition and Markets Authority (CMA) published a notice of intention to accept the commitmen…

2022-02-11
in force

On 11 February 2022, the Competition and Markets Authority (CMA) accepted the commitments made by G…

2023-06-29
in consultation

On 29 June 2023, the UK Competition and Markets Authority (CMA) published its guidance to third par…

2024-01-31
in consultation

On 31 January 2024, the Competition and Markets Authority (CMA) opened a public consultation on its…

2024-02-27
processing consultation

On 27 February 2024, the public consultation of the Competition and Markets Authority (CMA) on its …

2024-07-22
in consultation

On 22 July 2024, the Competition and Markets Authority (CMA) opened a consultation on Google’s revi…

2024-08-12
processing consultation

On 12 August 2024, the Competition and Markets Authority (CMA) closes its consultation on Google’s …

2024-09-24
under investigation

On 24 September 2024, the Competition and Markets Authority (CMA) issued a statement expressing tha…

2024-11-11
under investigation

On 11 November 2024, the Competition and Markets Authority (CMA) adopted the update report on its a…

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