Progress

Current status
under investigation
24 Sep 2024 under investigation
12 Aug 2024 processing consultation
22 Jul 2024 in consultation
27 Feb 2024 processing consultation
31 Jan 2024 in consultation
29 Jun 2023 in consultation
11 Feb 2022 in force
08 Jul 2021 processing consultation
11 Jun 2021 in consultation
08 Jan 2021 under deliberation

Scope

Implementers
United Kingdom
Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
software provider: other software
Government Branch
executive
Government Body
competition authority
Implementation Level
national

Timeline of events

24 Sep 2024
under investigation

Issued Statement on Investigation into Google's revised approach to Privacy Sandbox

On 24 September 2024, the Competition and Markets Authority (CMA) issued a statement expressing that concerns remain about competition issues with Google’s revised Privacy Sandbox changes. Google previously proposed to revise its approach to the Pri…

Source
Event type investigation
Action type interim ruling
Government branch executive
Government body competition authority
12 Aug 2024
processing consultation

Closed consultation on Google's revised approach to Privacy Sandbox

On 12 August 2024, the Competition and Markets Authority (CMA) closes its consultation on Google’s revised approach to Privacy Sandbox. The CMA is currently reviewing Google’s new approach to Privacy Sandbox, which consists of introducing a user-cho…

Source
Event type investigation
Action type consultation closed
Government branch executive
Government body competition authority
22 Jul 2024
in consultation

Opened consultation on Google's revised approach to Privacy Sandbox

On 22 July 2024, the Competition and Markets Authority (CMA) opened a consultation on Google’s revised approach to Privacy Sandbox until 12 August 2024. The CMA will now review Google’s new approach to Privacy Sandbox which consists of introducing a…

Source
Event type investigation
Action type consultation opened
Government branch executive
Government body competition authority
27 Feb 2024
processing consultation

Closed Consultation on Competition and Markets Authority 2023 Update Report on Implementation of the Privacy Sandbox Commitments

On 27 February 2024, the public consultation of the Competition and Markets Authority (CMA) on its latest update report on the implementation of Google’s Privacy Sandbox commitments closed. The report outlines the progress made thus far, presenting …

Source
Event type investigation
Action type consultation closed
Government branch executive
Government body competition authority
31 Jan 2024
in consultation

Opened Consultation on Competition and Markets Authority 2023 Update Report on Implementation of the Privacy Sandbox Commitments

On 31 January 2024, the Competition and Markets Authority (CMA) opened a public consultation on its latest update report on the implementation of Google's Privacy Sandbox commitments until 27 February 2024. This report outlines the progress made by …

Source
Event type investigation
Action type consultation opened
Government branch executive
Government body competition authority
29 Jun 2023
in consultation

Published CMA Industry Testing Guidelines

On 29 June 2023, the UK Competition and Markets Authority (CMA) published its guidance to third parties on testing the Privacy Sandbox. In the fourth quarter of 2023 and the second quarter of 2024, Google will be testing the effectiveness of its Pri…

Source
Event type investigation
Action type consultation opened
Government branch executive
Government body competition authority
11 Feb 2022
in force

Competition and Markets Authority accepts commitments offered by Google concerning its Privacy Sandbox Proposals

On 11 February 2022, the Competition and Markets Authority (CMA) accepted the commitments made by Google on 4 February 2022, in regards to the removal of third-party cookies from the Chrome browser, referred to as Privacy Sandbox Proposals. The comm…

Source
Event type investigation
Action type ruling
Government branch executive
Government body competition authority
08 Jul 2021
processing consultation

Competition and Markets Authority closes Consultation on Google's Commitments to address Concerns regarding Plans to Remove Third Party Cookies (Case Nr. 50972)

The Competition and Markets Authority (CMA) published a notice of intention to accept the commitments made by Google in regards to the removal of third-party cookies on June 11, 2021. Furthermore, the CMA announced that it will take on an oversight …

Source
Event type investigation
Action type consultation closed
Government branch executive
Government body competition authority
11 Jun 2021
in consultation

Competition and Markets Authority opens Consultation on Google's Commitments to address Concerns regarding Plans to Remove Third Party Cookies (Case Nr. 50972)

The Competition and Markets Authority (CMA) published a notice of intention to accept the commitments made by Google in regards to the removal of third-party cookies, while opening up a consultation to the public on June 11, 2021. The consultation w…

Source
Event type investigation
Action type consultation opened
Government branch executive
Government body competition authority
08 Jan 2021
under deliberation

Competition and Markets Authority opens Investigation into Google's "Privacy Sandbox" including the proposed removal of Third Party Cookies

The Competition and Markets Authority (CMA) opened up an investigation against Google on January 8, 2021, for their proposed removal of third party cookies. The investigation comes as a response to several complaints filed on the matter. According t…

Source
Event type investigation
Action type announcement
Government branch executive
Government body competition authority