United Kingdom: Competition and Markets Authority issued decision releasing commitments on Google’s Privacy Sandbox proposals
Description
Competition and Markets Authority issued decision releasing commitments on Google’s Privacy Sandbox proposals
On 17 October 2025, the Competition and Markets Authority (CMA) issued a decision to release the commitments it had accepted from Google in February 2022 concerning the company’s Privacy Sandbox proposals under the Competition Act 1998. The commitments were originally imposed to prevent Google’s plans to phase out third-party cookies (TPCs) in Chrome from distorting competition in online advertising. As Google later abandoned its plans to remove or restrict TPCs and announced the retirement of various Privacy Sandbox technologies, the CMA concluded that its competition concerns no longer applied and released the commitments.
Original sourceScope
Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
software provider: other software
Implementation Level
national
Government Branch
executive
Government Body
competition authority
Complete timeline of this policy change
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2021-01-08
under deliberation
2021-06-11
in consultation
2021-07-08
processing consultation
2022-02-11
in force
2023-06-29
in consultation
2024-01-31
in consultation
2024-02-27
processing consultation
2024-07-22
in consultation
2024-08-12
processing consultation
2024-09-24
under investigation
2024-11-11
under investigation
2025-01-31
under investigation
2025-06-13
in consultation
2025-07-04
processing consultation