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United Kingdom: Issued Statement on Investigation into Google's revised approach to Privacy Sandbox

Policy overview

Description

Issued Statement on Investigation into Google's revised approach to Privacy Sandbox

On 24 September 2024, the Competition and Markets Authority (CMA) issued a statement expressing that concerns remain about competition issues with Google’s revised Privacy Sandbox changes. Google previously proposed to revise its approach to the Pri…

Scope

Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
software provider: other software
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2021-01-08
under deliberation

The Competition and Markets Authority (CMA) opened up an investigation against Google on January 8,…

2021-06-11
in consultation

The Competition and Markets Authority (CMA) published a notice of intention to accept the commitmen…

2021-07-08
processing consultation

The Competition and Markets Authority (CMA) published a notice of intention to accept the commitmen…

2022-02-11
in force

On 11 February 2022, the Competition and Markets Authority (CMA) accepted the commitments made by G…

2023-06-29
in consultation

On 29 June 2023, the UK Competition and Markets Authority (CMA) published its guidance to third par…

2024-01-31
in consultation

On 31 January 2024, the Competition and Markets Authority (CMA) opened a public consultation on its…

2024-02-27
processing consultation

On 27 February 2024, the public consultation of the Competition and Markets Authority (CMA) on its …

2024-07-22
in consultation

On 22 July 2024, the Competition and Markets Authority (CMA) opened a consultation on Google’s revi…

2024-08-12
processing consultation

On 12 August 2024, the Competition and Markets Authority (CMA) closes its consultation on Google’s …

2024-09-24
under investigation

On 24 September 2024, the Competition and Markets Authority (CMA) issued a statement expressing tha…

2024-11-11
under investigation

On 11 November 2024, the Competition and Markets Authority (CMA) adopted the update report on its a…

2025-01-31
under investigation

On 31 January 2025, the Competition and Markets Authority (CMA) adopted the update report on its as…

2025-06-13
in consultation

On 13 June 2025, the UK Competition and Markets Authority (CMA) opened a public consultation on its…

2025-07-04
processing consultation

On 4 July 2025, the UK Competition and Markets Authority (CMA) closed its consultation on its notic…

2025-10-17
concluded

On 17 October 2025, the Competition and Markets Authority (CMA) issued a decision to release the co…