European Union: Passed European Parliament position on the transparency and targeting of political advertising including local operation requirement
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Description
Passed European Parliament position on the transparency and targeting of political advertising including local operation requirement
On 2 February 2023, the European Parliament passed its position on the Regulation of the transparency and targeting of political advertising. The Regulation outlines transparency obligations concerning political advertising, including advertising displayed on online platforms, mobile applications, websites, games, and other digital interfaces. In particular, the Regulation would require providers of political advertising services in the European Union (EU) that do not have an establishment in the EU to appoint a legal representative in the Member State where it is providing its services.
Original sourceScope
Policy Area
Other operating conditions
Policy Instrument
Local operations requirement
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content, platform intermediary: other
Implementation Level
supranational
Government Branch
legislature
Government Body
parliament
Complete timeline of this policy change
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2021-11-25
under deliberation
2022-12-13
under deliberation
2023-02-02
under deliberation
2023-11-06
under deliberation
2024-02-27
under deliberation
2024-03-11
adopted
2024-04-09
in grace period