European Union: Adopted Council approach on Regulation on the transparency and targeting of political advertising including local operation requirement
Description
Adopted Council approach on Regulation on the transparency and targeting of political advertising including local operation requirement
On 13 December 2022, the Council of the European Union adopted its general approach on the Regulation on the transparency and targeting of political advertising. The Regulation outlines transparency obligations concerning political advertising, including advertising displayed on online platforms, mobile applications, websites, games and other digital interfaces. In particular, the Regulation would require providers of political advertising services in the European Union (EU) that don't have an establishment in the EU to appoint a legal representative in the Member State where it is providing its services. In case of non-compliance, the Member States will be able to restrict access or block the dissemination of political advertisements.
Original sourceScope
Policy Area
Other operating conditions
Policy Instrument
Local operations requirement
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content, platform intermediary: other
Implementation Level
supranational
Government Branch
executive
Government Body
central government
Complete timeline of this policy change
Hide details
2021-11-25
under deliberation
2022-12-13
under deliberation
2023-02-02
under deliberation
2023-11-06
under deliberation
2024-02-27
under deliberation
2024-03-11
adopted
2024-04-09
in grace period