European Union: Adopted Council approach on Regulation on the transparency and targeting of political advertising including local operation requirement
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Adopted Council approach on Regulation on the transparency and targeting of political advertising including local operation requirement
On 13 December 2022, the Council of the European Union adopted its general approach on the Regulation on the transparency and targeting of political advertising. The Regulation outlines transparency obligations concerning political advertising, including advertising displayed on online platforms, mobile applications, websites, games and other digital interfaces. In particular, the Regulation would require providers of political advertising services in the European Union (EU) that don't have an establishment in the EU to appoint a legal representative in the Member State where it is providing its services. In case of non-compliance, the Member States will be able to restrict access or block the dissemination of political advertisements.
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