European Union: Introduced Regulation on the transparency and targeting of political advertising including local operation requirement
Description
Introduced Regulation on the transparency and targeting of political advertising including local operation requirement
On 25 November 2022, the European Commission introduced a draft Regulation on the transparency and targeting of political advertising. The Regulation would apply to political advertisements, including ads concerning issues that might influence a political consultation's outcome. In particular, the Regulation would require providers of political advertising services in the European Union (EU) that don't have an establishment in the EU to appoint a legal representative in the Member State where it is providing its services.
Original sourceScope
Policy Area
Other operating conditions
Policy Instrument
Local operations requirement
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content, platform intermediary: other
Implementation Level
supranational
Government Branch
executive
Government Body
central government
Complete timeline of this policy change
Hide details
2021-11-25
under deliberation
2022-12-13
under deliberation
2023-02-02
under deliberation
2023-11-06
under deliberation
2024-02-27
under deliberation
2024-03-11
adopted
2024-04-09
in grace period