European Union: Reached Council and Parliament agreement on Regulation on the transparency and targeting of political advertising including local operation requirements
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Reached Council and Parliament agreement on Regulation on the transparency and targeting of political advertising including local operation requirements
On 6 November 2023, the Council of the European Union (EU) and the European Parliament reached an agreement on the Regulation on the transparency and targeting of political advertising, including local operation requirements. The Regulation outlines transparency obligations concerning political advertising, including advertising displayed on online platforms, mobile applications, websites and other digital interfaces. In particular, the Regulation would require providers of political advertising services that do not have an establishment in the EU to appoint a legal representative in the Member State where it is providing its services. The Parliament and the Council have to adopt the Regulation, and it will be applicable 18 months after its entry into force.
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