European Union: Implemented Regulation on the transparency and targeting of political advertising including local operation requirements
Description
Implemented Regulation on the transparency and targeting of political advertising including local operation requirements
On 10 October 2025, the Regulation on the transparency and targeting of political advertising entered into force. The Regulation outlines transparency obligations concerning political advertising, including advertising displayed on online platforms, mobile applications, websites and other digital interfaces. In particular, the Regulation requires providers of political advertising services that do not have an establishment in the EU to appoint a legal representative in the Member State where they are providing their services.
Original sourceScope
Policy Area
Other operating conditions
Policy Instrument
Local operations requirement
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content, platform intermediary: other
Implementation Level
supranational
Government Branch
legislature
Government Body
parliament
Complete timeline of this policy change
Hide details
2021-11-25
under deliberation
2022-12-13
under deliberation
2023-02-02
under deliberation
2023-11-06
under deliberation
2024-02-27
under deliberation
2024-03-11
adopted
2024-04-09
in grace period