European Union: Passed Regulation on the transparency and targeting of political advertising including local operation requirements by Parliament

Description

Passed Regulation on the transparency and targeting of political advertising including local operation requirements by Parliament

On 27 February 2024, the European Parliament adopted the Regulation on the transparency and targeting of political advertising, including local operation requirements. The Regulation outlines transparency obligations concerning political advertising, including advertising displayed on online platforms, mobile applications, websites and other digital interfaces. In particular, the Regulation would require providers of political advertising services that do not have an establishment in the EU to appoint a legal representative in the Member State where they are providing their services. The Regulation is sent to the Council for adoption and will take effect 18 months after being enacted. The definitions and regulations regarding the fair provision of cross-border political advertising, including for European political parties and groups, will be implemented 20 days after being published in the EU Official Journal.

Original source

Scope

Policy Area
Other operating conditions
Policy Instrument
Local operations requirement
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content, platform intermediary: other
Implementation Level
supranational
Government Branch
legislature
Government Body
parliament

Complete timeline of this policy change

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2021-11-25
under deliberation

On 25 November 2022, the European Commission introduced a draft Regulation on the transparency and …

2022-12-13
under deliberation

On 13 December 2022, the Council of the European Union adopted its general approach on the Regulati…

2023-02-02
under deliberation

On 2 February 2023, the European Parliament passed its position on the Regulation of the transparen…

2023-11-06
under deliberation

On 6 November 2023, the Council of the European Union (EU) and the European Parliament reached an a…

2024-02-27
under deliberation

On 27 February 2024, the European Parliament adopted the Regulation on the transparency and targeti…

2024-03-11
adopted

On 11 March 2024, the Council of the European Union adopted the Regulation on the transparency and …

2024-04-09
in grace period

On 9 April 2024, the Regulation on the transparency and targeting of political advertising entered…

2025-10-10
in force

On 10 October 2025, the Regulation on the transparency and targeting of political advertising enter…