European Union: Entry into force with grace period of Regulation on the transparency and targeting of political advertising including local operation requirements
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Description
Entry into force with grace period of Regulation on the transparency and targeting of political advertising including local operation requirements
On 9 April 2024, the Regulation on the transparency and targeting of political advertising entered into force with a grace period. The Regulation outlines transparency obligations concerning political advertising, including advertising displayed on online platforms, mobile applications, websites and other digital interfaces. In particular, the Regulation would require providers of political advertising services that do not have an establishment in the EU to appoint a legal representative in the Member State where they are providing their services. The requirements will be implemented on 10 October 2025.
Original sourceScope
Policy Area
Other operating conditions
Policy Instrument
Local operations requirement
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content, platform intermediary: other
Implementation Level
supranational
Government Branch
legislature
Government Body
parliament
Complete timeline of this policy change
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2021-11-25
under deliberation
2022-12-13
under deliberation
2023-02-02
under deliberation
2023-11-06
under deliberation
2024-02-27
under deliberation
2024-03-11
adopted
2024-04-09
in grace period