On 8 May 2027, the European Media Freedom Act (EMFA) enters into force. The EMFA aims to increase and promote transparency regarding media ownership and establish safeguards for editorial independence and media pluralism. The EMFA introduces the right for consumers to customise the media offerings on their devices and interfaces. The media services providers and entities developing and introducing devices and user interfaces in the European market are required to add a functionality that enables users to change the default settings to control the media services.
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