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On 19 January 2024, EU member states’ ambassadors endorsed the provisional agreement reached by the Council and the European Parliament on the European Media Freedom Act (EMFA), which aims to increase and promote transparency regarding media ownership and introduces safeguards for editorial independence and media pluralism. The EMFA introduces, among other things, the right for consumers to customise the media offerings on their devices and interfaces. The media services providers and entities developing and introducing devices and user interfaces in the European Market will be required to add a functionality that enables users to change the default settings controlling the media services.
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