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The regulation of digital advertisement

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Online advertisement is a key component of the digital economy but brings along specific downsides. Consumers can be exposed to hidden and false advertisements and may be targeted beyond their will. To tackle the risks of digital advertisements, governments across the globe have imposed rules on platforms, often to protect users. This thread bundles policy and enforcement specifically targeting the online advertisement sector.

Policy area

Excel

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Content moderation
Data governance
Competition
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112
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Event type

Excel

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law
order
outline
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47

Explore timeline

Speed
15 Jul 2013
31 Mar 2025
31 Mar 2025
31 Mar 2025
Implementers

Excel

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United States of America
84
United Kingdom
28
European Union
25
France
24
Republic of Korea
20
Russia
17
Italy
16
China
15
Vietnam
13
Brazil
11
Singapore
11
Australia
9
India
9
Philippines
8
Saudi Arabia
8
Turkiye
8
Canada
7
Germany
7
Japan
7
Netherlands
7
Spain
6
Argentina
5
New Zealand
5
Thailand
5
Belgium
4
Ireland
4
Portugal
4
Denmark
3
Hong Kong
3
Mexico
3
South Africa
3
Austria
2
Hungary
2
Kenya
2
Malaysia
2
Poland
2
Rwanda
2
Sweden
2
Switzerland
2
ASEAN-5
1
Bahamas
1
Colombia
1
Estonia
1
Georgia
1
Ghana
1
Indonesia
1
Lithuania
1
Morocco
1
Nigeria
1
Norway
1
Pakistan
1
Slovakia
1
Ukraine
1
United Arab Emirates
1

Case details

Excel

CSV

31 Mar 2025
in force

France: French Competition Authority investigation into Apple's implementation of the App tracking transparency (ATT) framework

31 Mar 2025
in force
Competition Authority fined Apple EUR 150 million for abuse of dominant position in sector for distribution of mobile applications on iOS and iPadOS devices

On 31 March 2025, the Competition Authority fined Apple EUR 150 million for abusing its dominance in mobile app distribution on iOS and iPadOS between...

17 Mar 2021
under investigation
French Competition Authority preliminary decision rejecting requests for interim measures against Apple’s implementation of the App tracking transparency (ATT) framework

On 17 March 2021, the French Competition Authority (Autorité de la Concurrence) announced that it is rejecting the request for interim measures agains...

23 Oct 2020
under deliberation
French Competition Authority investigation into Apple’s implementation of the App tracking transparency (ATT) framework

On 23 October 2020, French Competition Authority (Autorité de la Concurrence) opened an investigation into Apple regarding upcoming changes to its iOS...

26 Mar 2025
in force

European Union: European Commission investigation into Meta for anti-competitive usage of collected advertisement data for Facebook Marketplace

26 Mar 2025
in force
European Commission published provisional non-confidential version of decision imposing EUR 797.72 million on Meta for anti-competitive usage of collected advertising data for Facebook Marketplace (Case AT 40684)

On 26 March 2025, the European Commission published the provisional non-confidential version of the decision of 14 November 2024, which found that Met...

14 Nov 2024
in force
Issued European Commission ruling imposing EUR 797.72 million on Meta for anti-competitive usage of collected advertising data for Facebook Marketplace

On 14 November 2024, the European Commission fined Meta EUR 797.72 million for violating the prohibition on abuse of a dominant market position establ...

19 Dec 2022
under investigation
Issued preliminary ruling of EU Commission investigation into Meta for anti-competitive usage of collected advertising data for Facebook Marketplace

On 19 December 2022, the European Commission (EC) issued a statement outlining its preliminary views on its investigation into Meta/Facebook for using...

04 Jun 2021
under deliberation
Announced antitrust investigation into Facebook for alleged anti-competitive usage of collected advertising data for Facebook Marketplace

On 4 June 2021, the European Commission (EC) opened a formal in-depth antitrust investigation into Facebook for allegedly using collected advertising ...

18 Mar 2025
under deliberation

Republic of Korea: Establishment of the Defamation Dispute Mediation Committee in 2025 Amendment to Network Act (Bill No. 9044)

18 Mar 2025
under deliberation
Amendment to Network Act including establishment of the Defamation Dispute Mediation Committee was introduced to the National Assembly of the Republic of Korea

On 18 March 2025, an amendment to the Network Act (Act on Promotion of Information and Communication Network Utilisation and Information Protection) w...

13 Mar 2025
under litigation

United States of America: Lawsuit challenging California Age-Appropriate Design Code Act' constitutionality (NetChoice v Bonta / Case 5:22-cv-08861-BLF)

13 Mar 2025
under litigation
Court granted preliminary injunction against California Age-Appropriate Design Code Act (NetChoice v Bonta)

On 13 March 2025, the United States District Court for the Northern District of California granted a preliminary injunction against the enforcement of...

16 Aug 2024
in force
Issued Court of Appeals’ ruling in NetChoice v. Bonta concerning California’s Age-Appropriate Design Code Act

On 16 August 2024, the Ninth Circuit Court of Appeals’ issued a decision in NetChoice v. Bonta, in defence of California’s Age-Appropriate Design Code...

13 Dec 2023
under appeal
Filed Attorney General brief in the Ninth Circuit in defence of California’s Age-Appropriate Design Code Act

On 13 December 2023, Attorney General (AG) Rob Bonta filed a brief in the Ninth Circuit in defence of California’s Age-Appropriate Design Code Act. Th...

18 Oct 2023
under appeal
Filed appeal against ruling blocking the California Age-Appropriate Design Code Act

On 18 October 2023, Attorney General (AG) Rob Bonta filed an appeal against the ruling blocking the California Age-Appropriate Design Code Act. The AG...

18 Sep 2023
in force
Issued ruling blocking the implementation of California Age-Appropriate Design Code Act

On 18 September 2023, the United States District Court Northern District of California granted a motion for preliminary injunction, blocking the imple...

13 Mar 2025
under deliberation

United States of America: House Judiciary Committee investigation into Alphabet over alleged government role in content moderation using artificial intelligence

13 Mar 2025
under deliberation
House Judiciary Committee announced investigation into Alphabet over government role in content moderation using artificial intelligence

On 13 March 2025, the House Judiciary Committee opened an investigation into Alphabet over the government's role in content moderation using artificia...

06 Mar 2025
under deliberation

United States of America: Kids Online Protection and Anti-Grooming Act (HB 37)

06 Mar 2025
under deliberation
Kids Online Protection and Anti-Grooming Act (HB 37) was introduced to the Louisiana House of Representatives

On 6 March 2025, the Kids Online Protection and Anti-Grooming Act (HB 37) was introduced to the House of Representatives of the State of Louisiana. Th...

24 Feb 2025
concluded

South Africa: Competition Commission inquiry into Media and Digital Platforms Market

24 Feb 2025
concluded
Competition Commission closed inquiry into media and digital platforms market including recommendations for content remuneration

On 24 February 2025, the Competition Commission of South Africa (CC) closed an inquiry into the media and digital platforms market (MDPMI). In its clo...

18 Feb 2025
in force

Netherlands: Institute for Human Rights investigation into Meta for alleged gender-based discrimination on jobs ads

18 Feb 2025
in force
Institute for Human Rights found Meta guilty of gender-based discrimination on jobs ads

On 18 February 2025, the Netherlands Institute for Human Rights issued a ruling in response to a petition filed by Global Witness and Bureau Clara Wic...

14 Feb 2025
in force

Republic of Korea: Amendments to the Act on Consumer Protection in Electronic Commerce (E-Commerce Act/Bill no. 2126387/Act no. 20302)

14 Feb 2025
in force
Implemented Act amending Consumer Protection in Electronic Commerce (E-Commerce Act)

On 14 February 2025, the Act amending Consumer Protection in Electronic Commerce (E-Commerce Act/Act No. 20302) entered into force. The amendments aim...

13 Feb 2024
in force
Implemented Article 21-2 (2) of the Act amending Consumer Protection in Electronic Commerce (E-Commerce Act)

On 13 February 2024, the amendments to the Consumer Protection in Electronic Commerce Act (E-Commerce Act/Act No. 20302) Article 21-2 (2) and 21-3 (3)...

25 Jan 2024
adopted
Adopted Bill amending Consumer Protection in Electronic Commerce (E-Commerce Act/Bill no. 2126387)

On 25 January 2024, the Parliament of the Republic of Korea adopted the Bill amending Consumer Protection in Electronic Commerce (E-Commerce Act/Bill ...

30 Nov 2023
under deliberation
Introduced Bill amending Consumer Protection in Electronic Commerce (E-Commerce Act/Bill no. 2126387)

On 30 November 2023, the Bill amending Consumer Protection in Electronic Commerce (E-Commerce Act/Bill no. 2126387) was introduced in the Parliament. ...

13 Feb 2025
under deliberation

Germany: Federal Cartel Office investigation into Apple's App Tracking Transparency

13 Feb 2025
under investigation
Federal Cartel Office announced preliminary findings following investigation into Apple's App Tracking Transparency Framework

On 13 February 2025, the Federal Cartel Office (FCO) published its preliminary assessment of Apple's App Tracking Transparency Framework (ATTF), raisi...

14 Jun 2022
under deliberation
Federal Cartel Office opened investigation into Apple App Tracking Transparency Framework

On 14 June 2022, the Federal Cartel Office (FCO) announced the start of an investigation into Apple for alleged self-preferencing practices in its new...

13 Feb 2025
under deliberation

United States of America: Consumer protection regulation in Act concerning Social Media and Online Services, Products, and Features (SB 1295)

13 Feb 2025
under deliberation
Act concerning Social Media and Online Services, Products, and Features (SB 1295) including consumer protection regulation was introduced to the Connecticut Senate

On 13 February 2025, an Act concerning Social Media and Online Services, Products, and Features was introduced in the Connecticut Senate. The Bill wou...

13 Feb 2025
under deliberation

United States of America: Data protection regulation in Act concerning Social Media and Online Services, Products, and Features (SB 1295)

13 Feb 2025
under deliberation
Act concerning Social Media and Online Services, Products, and Features (SB 1295) including data protection regulation was introduced to the Connecticut Senate

On 13 February 2025, an Act Concerning Social Media Platforms and Online Services, Products, and Features was introduced in the Connecticut Senate, pr...

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