Republic of Korea: Introduced Bill amending Consumer Protection in Electronic Commerce (E-Commerce Act/Bill no. 2126387)

On 30 November 2023, the Bill amending Consumer Protection in Electronic Commerce (E-Commerce Act/Bill no. 2126387) was introduced in the Parliament. The Bill aims to improve transparency, consumer safety, and fair trading practices in e-commerce. The Bill establishes obligations for providers such as e-commerce platforms, including obtaining consumer consent for changes in subscription fees or service conversions and prohibiting certain practices in the operation of online interfaces, such as hiding full costs, offering unsolicited options, creating misleading visual distinctions, complicating cancellation procedures, and interfering with free choice through persistent pop-up prompts.