Description
Law on Digital Transformation including fair marketing and advertising practices enters into force
On 1 July 2026, the Law on Digital Transformation enters into force. The Law sets out rules regarding marketing and advertising conduct for organisations operating digital systems and platforms. Article 38(1) requires the public and transparent disc…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content, platform intermediary: e-commerce, ML and AI development, infrastructure provider: cloud computing, storage and databases
Implementation Level
national
Government Branch
executive
Government Body
central government
Complete timeline of this policy change
Hide details
2025-08-12
in consultation
2025-08-15
processing consultation
2025-10-31
under deliberation
2025-12-11
adopted