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Vietnam: Law on Digital Transformation including fair marketing and advertising practices enters into force

Policy overview

Description

Law on Digital Transformation including fair marketing and advertising practices enters into force

On 1 July 2026, the Law on Digital Transformation enters into force. The Law sets out rules regarding marketing and advertising conduct for organisations operating digital systems and platforms. Article 38(1) requires the public and transparent disc…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content, platform intermediary: e-commerce, ML and AI development, infrastructure provider: cloud computing, storage and databases
Implementation Level
national
Government Branch
executive
Government Body
central government

Complete timeline of this policy change

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2025-08-12
in consultation

On 12 August 2025, the Ministry of Science and Technology opened a public consultation until 15 Aug…

2025-08-15
processing consultation

On 15 August 2025, the Ministry of Science and Technology closed the public consultation, which had…

2025-10-31
under deliberation

On 31 October 2025, the Law on Digital Transformation was introduced to the National Assembly of Vi…

2025-12-11
adopted

On 11 December 2025, the National Assembly of Vietnam adopted the Law on Digital Transformation. Th…

2026-07-01
in force

On 1 July 2026, the Law on Digital Transformation enters into force. The Law sets out rules regardi…