Vietnam: Ministry of Science and Technology opened consultation on Draft Law on Digital Transformation, 2025 including fair marketing and advertising practices

On 12 August 2025, the Ministry of Science and Technology opened a public consultation until 15 August 2025 on the Draft Law on Digital Transformation, 2025. The Draft Law prohibits exploiting digital platforms and technologies to commit fraud, deception, or illicit gain, and prohibits the use of deceptive interfaces to manipulate or prevent users from making informed and free choices under Article 5(6). It requires that content created or modified using artificial intelligence, including text, images, audio, and video, must be clearly labelled and must not cause confusion or be used with fraudulent intent under Article 5(7). The Draft Law also requires owners of digital platforms holding a dominant market position to publicly disclose major changes to operating policies that may affect the legitimate rights and interests of users under Article 39(1)(b).