Vietnam: Law on Digital Transformation including fair marketing and advertising practices was adopted by National Assembly
Description
Law on Digital Transformation including fair marketing and advertising practices was adopted by National Assembly
On 11 December 2025, the National Assembly of Vietnam adopted the Law on Digital Transformation. The Law sets out rules regarding marketing and advertising conduct for organisations operating digital systems and platforms. Article 38(1) requires the…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content, platform intermediary: e-commerce, ML and AI development, infrastructure provider: cloud computing, storage and databases
Implementation Level
national
Government Branch
legislature
Government Body
parliament
Complete timeline of this policy change
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2025-08-12
in consultation
2025-08-15
processing consultation
2025-10-31
under deliberation
2025-12-11
adopted