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Vietnam: Fair marketing and advertising practices in Law on Digital Transformation, 2025

Progress

Current status
adopted
01 Jul 2026 in force
11 Dec 2025 adopted
31 Oct 2025 under deliberation
15 Aug 2025 processing consultation
12 Aug 2025 in consultation

Scope

Implementers
Vietnam
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
platform intermediary: e-commerce
ML and AI development
infrastructure provider: cloud computing, storage and databases
Government Branch
executive
legislature
Government Body
central government
parliament
Implementation Level
national

Timeline of events

01 Jul 2026
in force

Law on Digital Transformation including fair marketing and advertising practices enters into force

On 1 July 2026, the Law on Digital Transformation enters into force. The Law sets out rules regarding marketing and advertising conduct for organisations operating digital systems and platforms. Article 38(1) requires the public and transparent disc…

Source
Event type law
Action type implementation
Government branch executive
Government body central government
11 Dec 2025
adopted

Law on Digital Transformation including fair marketing and advertising practices was adopted by National Assembly

On 11 December 2025, the National Assembly of Vietnam adopted the Law on Digital Transformation. The Law sets out rules regarding marketing and advertising conduct for organisations operating digital systems and platforms. Article 38(1) requires the…

Source
Event type law
Action type adoption
Government branch legislature
Government body parliament
31 Oct 2025
under deliberation

Draft Law on Digital Transformation, 2025 including fair marketing and advertising practices was introduced to National Assembly

On 31 October 2025, the Law on Digital Transformation was introduced to the National Assembly of Vietnam. The Law on Digital Transformation applies to organisations and individuals directly involved in or related to digital transformation in Vietnam…

Source
Event type law
Action type introduction
Government branch legislature
Government body parliament
15 Aug 2025
processing consultation

Ministry of Science and Technology closed consultation on Draft Law on Digital Transformation, 2025 including fair marketing and advertising practices

On 15 August 2025, the Ministry of Science and Technology closed the public consultation, which had been open since 12 August 2025, on the Draft Law on Digital Transformation, 2025. The Draft Law prohibits exploiting digital platforms and technologi…

Source
Event type law
Action type consultation closed
Government branch executive
Government body central government
12 Aug 2025
in consultation

Ministry of Science and Technology opened consultation on Draft Law on Digital Transformation, 2025 including fair marketing and advertising practices

On 12 August 2025, the Ministry of Science and Technology opened a public consultation until 15 August 2025 on the Draft Law on Digital Transformation, 2025. The Draft Law prohibits exploiting digital platforms and technologies to commit fraud, dece…

Source
Event type law
Action type consultation opened
Government branch executive
Government body central government