Vietnam: Fair marketing and advertising practices in Law on Digital Transformation, 2025
Progress
Scope
Timeline of events
Law on Digital Transformation including fair marketing and advertising practices enters into force
On 1 July 2026, the Law on Digital Transformation enters into force. The Law sets out rules regarding marketing and advertising conduct for organisations operating digital systems and platforms. Article 38(1) requires the public and transparent disc…
Law on Digital Transformation including fair marketing and advertising practices was adopted by National Assembly
On 11 December 2025, the National Assembly of Vietnam adopted the Law on Digital Transformation. The Law sets out rules regarding marketing and advertising conduct for organisations operating digital systems and platforms. Article 38(1) requires the…
Draft Law on Digital Transformation, 2025 including fair marketing and advertising practices was introduced to National Assembly
On 31 October 2025, the Law on Digital Transformation was introduced to the National Assembly of Vietnam. The Law on Digital Transformation applies to organisations and individuals directly involved in or related to digital transformation in Vietnam…
Ministry of Science and Technology closed consultation on Draft Law on Digital Transformation, 2025 including fair marketing and advertising practices
On 15 August 2025, the Ministry of Science and Technology closed the public consultation, which had been open since 12 August 2025, on the Draft Law on Digital Transformation, 2025. The Draft Law prohibits exploiting digital platforms and technologi…
Ministry of Science and Technology opened consultation on Draft Law on Digital Transformation, 2025 including fair marketing and advertising practices
On 12 August 2025, the Ministry of Science and Technology opened a public consultation until 15 August 2025 on the Draft Law on Digital Transformation, 2025. The Draft Law prohibits exploiting digital platforms and technologies to commit fraud, dece…