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Progress

Current status
in force
24 Oct 2025in force
23 Oct 2025adopted
18 Sep 2025processing consultation
29 Aug 2025in consultation

Scope

Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
competition authority
consumer protection authority
Implementation Level
national

Timeline of events

24 Oct 2025
in force

Amended consumer protection guidelines in e-commerce establishing specific interpretation standards and recommendations for dark pattern regulation enter into force

On 24 October 2025, the Fair Trade Commission’s amended consumer protection guidelines in e-commerce, establishing specific interpretation standards and recommendations for dark pattern regulation, enter into force. The amendments follow the entry i…

  • Revision of Consumer Protection Guidelines in E-commerce, etc., Korea Fair Trade Commission (KFTC) (Official)
Event typeorder
Action typeimplementation
Government branchexecutive
Government bodycompetition authority
23 Oct 2025
adopted

Fair Trade Commission adopted amendments to consumer protection guidelines in e-commerce establishing specific interpretation standards and recommendations for dark pattern regulation

On 23 October 2025, the Korea Fair Trade Commission (KFTC) adopted amendments to the consumer protection guidelines in e-commerce, establishing specific interpretation standards and recommendations for dark pattern regulation. The amendments follow …

  • Revision of Consumer Protection Guidelines in E-commerce, etc., Korea Fair Trade Commission (KFTC) (Official)
Event typeorder
Action typeadoption
Government branchexecutive
Government bodycompetition authority
18 Sep 2025
processing consultation

Fair Trade Commission closes consultation on draft amended consumer protection guidelines in e-commerce establishing specific interpretation standards and recommendations for dark pattern regulation

On 18 September 2025, the Fair Trade Commission (FTC) closes the consultation on draft amended consumer protection guidelines in e-commerce, establishing specific interpretation standards and recommendations for dark pattern regulation. The draft am…

  • Administrative Notice on Amendments to Consumer Protection Guidelines in E-Commerce, etc., South Korea Fair Trade Commission (Official)
Event typeorder
Action typeconsultation closed
Government branchexecutive
Government bodyconsumer protection authority
29 Aug 2025
in consultation

Fair Trade Commission opened consultation on draft amended consumer protection guidelines in e-commerce establishing specific interpretation standards and recommendations for dark pattern regulation

On 29 August 2025, the Fair Trade Commission (FTC) opened consultation on draft amended consumer protection guidelines in e-commerce, establishing specific interpretation standards and recommendations for dark pattern regulation until 18 September 2…

  • Administrative Notice on Amendments to Consumer Protection Guidelines in E-Commerce, etc., South Korea Fair Trade Commission (Official)
Event typeorder
Action typeconsultation opened
Government branchexecutive
Government bodyconsumer protection authority