Republic of Korea: Fair Trade Commission closes consultation on draft amended consumer protection guidelines in e-commerce establishing specific interpretation standards and recommendations for dark pattern regulation

Description

Fair Trade Commission closes consultation on draft amended consumer protection guidelines in e-commerce establishing specific interpretation standards and recommendations for dark pattern regulation

On 18 September 2025, the Fair Trade Commission (FTC) closes the consultation on draft amended consumer protection guidelines in e-commerce, establishing specific interpretation standards and recommendations for dark pattern regulation. The draft am…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority

Complete timeline of this policy change

Hide details
2025-08-29
in consultation

On 29 August 2025, the Fair Trade Commission (FTC) opened consultation on draft amended consumer pr…

2025-09-18
processing consultation

On 18 September 2025, the Fair Trade Commission (FTC) closes the consultation on draft amended cons…

2025-10-23
adopted

On 23 October 2025, the Korea Fair Trade Commission (KFTC) adopted amendments to the consumer prote…

2025-10-24
in force

On 24 October 2025, the Fair Trade Commission’s amended consumer protection guidelines in e-commerc…