Description
Amended consumer protection guidelines in e-commerce establishing specific interpretation standards and recommendations for dark pattern regulation enter into force
On 24 October 2025, the Fair Trade Commission’s amended consumer protection guidelines in e-commerce, establishing specific interpretation standards and recommendations for dark pattern regulation, enter into force. The amendments follow the entry i…
- Revision of Consumer Protection Guidelines in E-commerce, etc., Korea Fair Trade Commission (KFTC) (Official)
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority
Complete timeline of this policy change
Hide details
2025-08-29
in consultation
2025-09-18
processing consultation
2025-10-23
adopted