Republic of Korea: Amended consumer protection guidelines in e-commerce establishing specific interpretation standards and recommendations for dark pattern regulation enter into force
Description
Amended consumer protection guidelines in e-commerce establishing specific interpretation standards and recommendations for dark pattern regulation enter into force
On 24 October 2025, the Fair Trade Commission’s amended consumer protection guidelines in e-commerce, establishing specific interpretation standards and recommendations for dark pattern regulation, enter into force. The amendments follow the entry i…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority
Complete timeline of this policy change
Hide details
2025-08-29
in consultation
2025-09-18
processing consultation
2025-10-23
adopted