Republic of Korea: FTC revised Guidelines on Consumer Protection in e-commerce on greenwashing
Progress
Current status
adopted
01 Sep 2023 adopted
31 Aug 2023 adopted
Scope
Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Implemented revised FTC Guidelines on Consumer Protection in e-commerce on greenwashing
On 1 September 2023, the Korean Fair Trade Commission (FTC) implemented the revised Guidelines on Consumer Protection in e-commerce. The revised Guidelines aim to address issues of "greenwashing," which involves misleading or exaggerated environment…
SourceEvent type
order
Action type
adoption
Government branch
executive
Government body
consumer protection authority
Adopted revised FTC Guidelines on Consumer Protection in e-commerce on greenwashing
On 31 August 2023, the Korean Fair Trade Commission (FTC) announced revisions and enforcement of guidelines related to environmental labeling and advertising, as well as consumer protection in electronic commerce (e-commerce). The revised Guidelines…
SourceEvent type
order
Action type
adoption
Government branch
executive
Government body
consumer protection authority