Republic of Korea: Fair Trade Commission adopted amendments to consumer protection guidelines in e-commerce establishing specific interpretation standards and recommendations for dark pattern regulation
Description
Fair Trade Commission adopted amendments to consumer protection guidelines in e-commerce establishing specific interpretation standards and recommendations for dark pattern regulation
On 23 October 2025, the Korea Fair Trade Commission (KFTC) adopted amendments to the consumer protection guidelines in e-commerce, establishing specific interpretation standards and recommendations for dark pattern regulation. The amendments follow …
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority
Complete timeline of this policy change
Hide details
2025-08-29
in consultation
2025-09-18
processing consultation
2025-10-23
adopted