Republic of Korea: Partial Amendment to Act on Consumer Protection in Electronic Commerce (Bill No. 14874) including fair marketing and advertising practices was introduced to National Assembly

Description

Partial Amendment to Act on Consumer Protection in Electronic Commerce (Bill No. 14874) including fair marketing and advertising practices was introduced to National Assembly

On 4 December 2025, the Partial Amendment to the Act on Consumer Protection in Electronic Commerce (Bill No. 14874) as a committee substitute consolidating 10 earlier bills submitted between August 2024 and November 2025 was introduced to the Nation…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce, other service provider, platform intermediary: other
Implementation Level
national
Government Branch
legislature
Government Body
parliament

Complete timeline of this policy change

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2025-12-04
under deliberation

On 4 December 2025, the Partial Amendment to the Act on Consumer Protection in Electronic Commerce …

2025-12-30
adopted

On 30 December 2025, the National Assembly adopted the Act on Consumer Protection in Electronic Com…

2026-07-21
in force

On 21 July 2026, the Act on Consumer Protection in Electronic Commerce (Law No. 21312) entered into…