Republic of Korea: Fair marketing and advertising practices in Partial Amendment to the Act on Consumer Protection in Electronic Commerce (Act No. 21312)
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Timeline of events
Partial Amendment to Act on Consumer Protection in Electronic Commerce (Bill No. 14874) including fair marketing and advertising practices enters into force
On 21 July 2026, the Act on Consumer Protection in Electronic Commerce (Law No. 21312) entered into force, 6 months after promulgation on 20 January 2026. The Act applies to e-commerce operators and mail-order businesses that publish consumer review…
SourceNational Assembly adopted Partial Amendment to Act on Consumer Protection in Electronic Commerce (Bill No. 14874) including fair marketing and advertising practices
On 30 December 2025, the National Assembly adopted the Act on Consumer Protection in Electronic Commerce (Law No. 21312). The Act applies to e-commerce operators and mail-order businesses that publish consumer reviews on cyber malls and similar onli…
SourcePartial Amendment to Act on Consumer Protection in Electronic Commerce (Bill No. 14874) including fair marketing and advertising practices was introduced to National Assembly
On 4 December 2025, the Partial Amendment to the Act on Consumer Protection in Electronic Commerce (Bill No. 14874) as a committee substitute consolidating 10 earlier bills submitted between August 2024 and November 2025 was introduced to the Nation…
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