Republic of Korea: Partial Amendment to Act on Consumer Protection in Electronic Commerce (Bill No. 14874) including fair marketing and advertising practices enters into force
Description
Partial Amendment to Act on Consumer Protection in Electronic Commerce (Bill No. 14874) including fair marketing and advertising practices enters into force
On 21 July 2026, the Act on Consumer Protection in Electronic Commerce (Law No. 21312) entered into force, 6 months after promulgation on 20 January 2026. The Act applies to e-commerce operators and mail-order businesses that publish consumer review…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce, other service provider, platform intermediary: other
Implementation Level
national
Government Branch
executive
Government Body
central government
Complete timeline of this policy change
Hide details
2025-12-04
under deliberation
2025-12-30
adopted