Republic of Korea: National Assembly adopted Partial Amendment to Act on Consumer Protection in Electronic Commerce (Bill No. 14874) including fair marketing and advertising practices
Description
National Assembly adopted Partial Amendment to Act on Consumer Protection in Electronic Commerce (Bill No. 14874) including fair marketing and advertising practices
On 30 December 2025, the National Assembly adopted the Act on Consumer Protection in Electronic Commerce (Law No. 21312). The Act applies to e-commerce operators and mail-order businesses that publish consumer reviews on cyber malls and similar onli…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce, other service provider, platform intermediary: other
Implementation Level
national
Government Branch
legislature
Government Body
parliament
Complete timeline of this policy change
Hide details
2025-12-04
under deliberation
2025-12-30
adopted