United States of America: New York Algorithmic Pricing Disclosure Act (State Assembly Bill A6765A / Senate Bill S3008C) was passed by New York State Assembly

On 25 March 2025, the Algorithmic Pricing Disclosure Act was passed with amendments by the New York State Assembly as Bill A6765A. The version passed by the State Assembly is the companion measure to a part of the 2025–2026 Executive Budget (Senate Bill S3008C), which was introduced to the Senate on 22 January 2025. The adopted text inserted GBL § 349-a, establishing a requirement that any entity using personalised algorithmic pricing—defined as dynamic pricing set by an algorithm using personal data—must display a disclosure stating: “This price was set by an algorithm using your personal data.” Enforcement was vested exclusively in the Attorney General, authorised to issue cease-and-desist notices, provide opportunities to cure, and impose civil penalties of up to USD 1'000 per violation together with injunctive relief. Exemptions applied to financial institutions, insurers, and subscription-based offers.