United States of America: New York Algorithmic Pricing Disclosure Act (As part of 2025-2026 Budget Bill S3008C) was adopted by New York State Legislature

On 7 May 2025, the Algorithmic Pricing Disclosure Act was adopted by the New York State Legislature as part of the 2025–2026 Executive Budget (Senate Bill S3008C) following its introduction to the Senate on 22 January 2025. Companion measures were introduced to the Assembly as Bill A6765A on 12 March 2025 (amended on 25 March 2025) and to the Senate as Bill S7033 on 28 March 2025, before being consolidated into Senate Bill S3008. The adopted text inserted GBL § 349-a, establishing a requirement that any entity using personalised algorithmic pricing—defined as dynamic pricing set by an algorithm using personal data—must display a disclosure stating: “This price was set by an algorithm using your personal data.” Enforcement was vested exclusively in the Attorney General, authorised to issue cease-and-desist notices, provide opportunities to cure, and impose civil penalties of up to USD 1'000 per violation together with injunctive relief. Exemptions applied to financial institutions, insurers, and subscription-based offers.