On 22 January 2025, Algorithmic Pricing Disclosure Act was introduced to the New York State Senate by pursuant to Article VII of the New York State Constitution as part of the 2025–2026 Executive Budget (Senate Bill S3008C). The Bill included multiple consumer protection measures, notably Part X, titled the Algorithmic Pricing Disclosure Act, which proposed adding a new Section 349-a to the General Business Law (GBL). The section required businesses using algorithms and personal data to determine or adjust consumer prices to provide a disclosure to consumers reading “This price was set by an algorithm using your personal data.”
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