Switzerland: Federal Council closes consultation on Federal Law on Communications Platforms and Search Engines including fair marketing and advertising practice requirement
Description
Federal Council closes consultation on Federal Law on Communications Platforms and Search Engines including fair marketing and advertising practice requirement
On 16 February 2026, the Federal Council closes its consultation on the Federal Law on Communications Platforms and Search Engines, which includes fair marketing and advertising practice requirements. The Law would apply to search engine providers a…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content, platform intermediary: e-commerce, other service provider, search service provider, platform intermediary: other
Implementation Level
national
Government Branch
executive
Government Body
central government
Complete timeline of this policy change
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2023-04-05
under deliberation
2025-10-29
in consultation