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On 5 April 2023, the Swiss Federal Council instructed the Federal Department of Environment, Transport, Energy and Communications (DETEC) to prepare a draft bill for consultation on the regulation of communication platforms including consumer protection regulation. Specifically, the draft bill will include a requirement for advertisements to be labelled and for the parameters for the display of group-targeted advertising to be published. The deadline given by the Federal Council for drafting the proposed Bill is the end of March 2024.
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