Switzerland: Swiss Federal Council announced Bill on regulation of online communication platforms including fair marketing and advertising practice requirement
Description
Swiss Federal Council announced Bill on regulation of online communication platforms including fair marketing and advertising practice requirement
On 5 April 2023, the Swiss Federal Council instructed the Federal Department of Environment, Transport, Energy and Communications (DETEC) to prepare a draft bill for consultation on the regulation of communication platforms including fair marketing and advertising practice requirement. Specifically, the draft bill will include a requirement for advertisements to be labelled and for the parameters for the display of group-targeted advertising to be published. The Swiss Federal Council set a deadline of end of March 2024 for DETEC to prepare the draft bill.
Original sourceScope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content, platform intermediary: e-commerce, other service provider, search service provider, platform intermediary: other
Implementation Level
national
Government Branch
executive
Government Body
central government
Complete timeline of this policy change
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2023-04-05
under deliberation
2025-10-29
in consultation