Switzerland: Fair marketing and advertising practice requirement in Federal Law on Communications Platforms and Search Engines
Progress
Current status
in consultation
16 Feb 2026 processing consultation
29 Oct 2025 in consultation
Scope
Implementers
Switzerland
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
platform intermediary: e-commerce
other service provider
search service provider
platform intermediary: other
Government Branch
executive
Government Body
central government
Implementation Level
national
Timeline of events
Federal Council closes consultation on Federal Law on Communications Platforms and Search Engines including fair marketing and advertising practice requirement
On 16 February 2026, the Federal Council closes its consultation on the Federal Law on Communications Platforms and Search Engines, which includes fair marketing and advertising practice requirements. The Law would apply to search engine providers a…
SourceEvent type
law
Action type
consultation closed
Government branch
executive
Government body
central government
Federal Council opened consultation on Federal Law on Communications Platforms and Search Engines including fair marketing and advertising practice requirement
On 29 October 2025, the Federal Council opened a consultation on the Federal Law on Communications Platforms and Search Engines, which includes fair marketing and advertising practice requirements, until 16 February 2026. The Law would apply to sear…
SourceEvent type
law
Action type
consultation opened
Government branch
executive
Government body
central government