Description

Competition and Markets Authority designated Google as having strategic market status in mobile platforms

On 22 October 2025, the Competition and Markets Authority (CMA) published its final decision designating Google as having Strategic Market Status (SMS) under the Digital Markets, Competition and Consumers Act. The designation applies to Google’s mobile platform, which includes its mobile operating system (Android), native app distribution (Play Store), and mobile browser and browser engine (Chrome and Blink). The CMA found that these interconnected services constitute a single digital activity, Google’s Mobile Platform, through which users access and interact with digital content and services on mobile devices. The designation, effective from 23 October 2025 to 22 October 2030, grants the CMA oversight powers over Google’s conduct. The CMA may review, extend, or revoke the designation before its expiry and issue revised notices if there are material changes in Google’s operations.

Original source

Scope

Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
software provider: app stores, software provider: other software
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2025-01-23
in consultation

On 23 January 2025, the UK Competition and Markets Authority (CMA) announced an investigation into …

2025-02-12
processing consultation

On 12 February 2025, the UK Competition and Markets Authority (CMA) closed its public consultation …

2025-07-23
in consultation

On 23 July 2025, the UK Competition and Markets Authority (CMA) opened a consultation on the propos…

2025-08-20
processing consultation

On 20 August 2025, the UK Competition and Markets Authority (CMA) closes the consultation on the pr…

2025-10-22
in force

On 22 October 2025, the Competition and Markets Authority (CMA) published its final decision design…