On 23 July 2025, the UK Competition and Markets Authority (CMA) opened a consultation on the proposed decision to designate Google as having Strategic Market Status (SMS), until 20 August 2025. The decision applies to Google's Mobile Platform activities including Android, Google Play Store, and Chrome browsers. The CMA provisionally found that Google has substantial and entrenched market power with limited competitive constraints, citing concerns over app review processes and high commission rates up to 30%. It also cited concerns on potential self-preferencing, and restrictive agreements with device manufacturers that may harm UK consumers and the app economy. The consultation seeks feedback on its proposed definition of Google’s mobile platform, its competitive constraints, market power, and barriers to entry. It also seeks inputs on the evidence and conclusions about Google’s strategic significance and market dominance.
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