Vietnam: Law No. 75/2025/QH15 amending and supplementing Law No. 16/2012/QH13 on advertising enters into force

On 1 January 2026, Law No. 75/2025/QH15 amending and supplementing Law No. 16/2012/QH13 on Advertising enters into force. The Law introduces additional obligations for entities involved in advertising activities, including service providers, online platforms, media carriers, and influencers. It adds Article 15a on the rights and obligations of advertising transmitters, including requirements to provide relevant documentation upon request and provisions on joint liability in cases of misleading advertising. The amendments also specify obligations for influencers, including duties related to verifying advertiser information and disclosing relevant details. In addition, the Law clarifies rules applicable to online advertising, including a prohibition on advertisements on illegal platforms and the application of Vietnamese law to foreign advertisers targeting users in Vietnam, without introducing a requirement for local legal representation.