Vietnam: Fair marketing and advertising practices in Law No. 75/2025/QH15 amending and supplementing certain articles of the Law on Advertising

Progress

Current status
in force
01 Jan 2026 in force
16 Jun 2025 adopted
08 Jun 2024 under deliberation
04 Mar 2024 under deliberation

Scope

Implementers
Vietnam
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
other service provider
Government Branch
executive
legislature
Government Body
central government
parliament
Implementation Level
national

Timeline of events

01 Jan 2026
in force

Law No. 75/2025/QH15 amending and supplementing certain articles of the Law on Advertising including fair marketing and advertising practices enters into force

On 1 January 2026, Law No. 75/2025/QH15 enters into force, applying the amended Articles 15a, 19, and 23 of the Law on Advertising, which require advertising content to be truthful, accurate, and clear and to avoid misleading consumers regarding pro…

Source
Event type law
Action type implementation
Government branch executive
Government body central government
16 Jun 2025
adopted

Law No. 75/2025/QH15 amending and supplementing certain articles of the Law on Advertising including fair marketing and advertising practices was adopted by National Assembly

On 16 June 2025, the National Assembly adopted Law No. 75/2025/QH15, amending Articles 15a, 19, and 23 of the Law on Advertising to strengthen fair marketing and advertising practices. Advertising content must be truthful, accurate, and clear and mu…

Source
Event type law
Action type adoption
Government branch legislature
Government body parliament
08 Jun 2024
under deliberation

Bill amending the Law on Advertising (No. 16/2012/QH13) was introduced to the National Assembly

On 8 June 2024, the Government submitted a draft of amendments to the Law on Advertising (No. 16/2023/QH13) to the National Assembly. The amendments seek to update regulations to address the shift in advertising from traditional media, including pri…

Source
Event type law
Action type introduction
Government branch legislature
Government body parliament
04 Mar 2024
under deliberation

Ministry of Culture, Sports and Tourism issued draft amendments to Law No. 16/2012/QH13 on advertising

On 4 March 2024, the Ministry of Culture, Sports and Tourism issued a draft of amendments to the Law on Advertising (No. 16/2023/QH13). The amendments seek to update regulations to address the shift in advertising from traditional media, including p…

Source
Event type law
Action type drafting
Government branch executive
Government body central government