Vietnam: Ministry of Culture, Sports and Tourism issued draft amendments to Law No. 16/2012/QH13 on advertising

On 4 March 2024, the Ministry of Culture, Sports and Tourism issued a draft of amendments to the Law on Advertising (No. 16/2023/QH13). The amendments seek to update regulations to address the shift in advertising from traditional media, including print, radio, and televisions, to online platforms, with the objectives of improving legal consistency, enhancing consumer rights, and facilitating the development of the advertising market in Vietnam. The amendments include expanding regulations for online and cross-border advertising, requiring foreign advertising entities to comply with local laws, and mandating tools allowing users to opt out of or skip advertisements within specified time limits.