Italy: Communications Regulatory Authority adopted the Code of Conduct for influencers pursuant to Resolution No. 7/24/CONS on compliance with the provisions of the Consolidated Law on audio visual media services (Resolution 472/24/CONS)

On 23 July 2025, the Italian communications authority (AGCOM) adopted the final Code of Conduct, following a public consultation launched under Resolution No. 472/24/CONS containing Guidelines to ensure that influencers comply with the provisions of the Consolidated Law on audio visual media services. The Code applies to influencers operating in Italy with at least 500,000 followers on one platform or more than 1 million monthly views, treating them as audio-visual media service providers under national law. It imposes several obligations, including editorial responsibility for content, mandatory use of standard advertising labels, disclosure of filters and digital alterations, and safeguards for minors and fundamental rights. Enforcement measures include fines of up to EUR 600,000 and removal from AGCOM’s public influencer register.