Progress

Current status
adopted
23 Jul 2025 adopted
25 Jan 2025 processing consultation
11 Dec 2024 in consultation
22 Jan 2024 under deliberation

Scope

Implementers
Italy
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national

Timeline of events

23 Jul 2025
adopted

Communications Regulatory Authority adopted the Code of Conduct for influencers pursuant to Resolution No. 7/24/CONS on compliance with the provisions of the Consolidated Law on audio visual media services (Resolution 472/24/CONS)

On 23 July 2025, the Italian communications authority (AGCOM) adopted the final Code of Conduct, following a public consultation launched under Resolution No. 472/24/CONS containing Guidelines to ensure that influencers comply with the provisions of…

Source
Event type order
Action type adoption
Government branch executive
Government body other regulatory body
25 Jan 2025
processing consultation

Closed consultation on proposed amendments to guidelines for influencer compliance with the Law on Audiovisual Media Services

On 25 January 2025, the Italian Communications Regulatory Authority (AGCOM) closes its public consultation on proposed modifications to the guidelines and code of conduct for influencers. The consultation aimed to enhance transparency and awareness …

Source
Event type order
Action type consultation closed
Government branch executive
Government body other regulatory body
11 Dec 2024
in consultation

Opened consultation on proposed amendments to guidelines for influencer compliance with the Law on Audiovisual Media Services

On 11 December 2024, the Italian Communications Regulatory Authority (AGCOM) opened a public consultation on proposed modifications to the guidelines and code of conduct for influencers, remaining open until 25 January 2025. The consultation aims to…

Source
Event type order
Action type consultation opened
Government branch executive
Government body other regulatory body
22 Jan 2024
under deliberation

Announced Technical Table to Develop a Code of Conduct for Influencer Compliance with the Consolidated Law on Audiovisual Media Services

On 22 January 2024, the Italian Communications Regulatory Authority (AGCOM) approved the “Guidelines to ensure compliance with the provisions of the Unified Text by influencers and the establishment of a specific Technical Table'” The Technical Tabl…

Source
Event type order
Action type announcement
Government branch executive
Government body other regulatory body