Italy: Closed consultation on proposed amendments to guidelines for influencer compliance with the Law on Audiovisual Media Services

Description

Closed consultation on proposed amendments to guidelines for influencer compliance with the Law on Audiovisual Media Services

On 25 January 2025, the Italian Communications Regulatory Authority (AGCOM) closes its public consultation on proposed modifications to the guidelines and code of conduct for influencers. The consultation aimed to enhance transparency and awareness among influencers who create and distribute content on video-sharing platforms. The guidelines, introduced by Resolution No. 7/24/CONS, provide interpretive and practical support for influencers to comply with the Unified Text regulations. A technical committee was established to develop a code of conduct that includes additional measures and technical tools to ensure influencers adhere to the regulations. The guidelines define thresholds and metrics for identifying relevant influencers, such as the number of followers and engagement rates. The Authority has proposed lowering the follower threshold to 500'000 on at least one platform and introducing average monthly views as an additional criterion. The code of conduct also includes provisions for protecting minors and vulnerable categories, ensuring that influencers do not publish harmful content and provide clear signals for potentially harmful content.

Original source

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body

Complete timeline of this policy change

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2024-01-22
under deliberation

On 22 January 2024, the Italian Communications Regulatory Authority (AGCOM) approved the “Guideline…

2024-12-11
in consultation

On 11 December 2024, the Italian Communications Regulatory Authority (AGCOM) opened a public consul…

2025-01-25
processing consultation

On 25 January 2025, the Italian Communications Regulatory Authority (AGCOM) closes its public consu…