United States of America: Introduced Tools to Address Known Exploitation by Immobilizing Technological Deepfakes on Websites and Networks Act (TAKE IT DOWN Act/HB 8989)
Description
Introduced Tools to Address Known Exploitation by Immobilizing Technological Deepfakes on Websites and Networks Act (TAKE IT DOWN Act/HB 8989)
On 10 July 2024, Tools to Address Known Exploitation by Immobilizing Technological Deepfakes on Websites and Networks Act (TAKE IT DOWN Act/HB 8989) was introduced at the United States Congress. The Act seeks to address the distribution of non-consensual intimate imagery (NCII), particularly targeting online platforms and individuals involved in disseminating NCII, including artificial intelligence (AI)-generated deepfakes. The Act criminalises the publication or threat to publish NCII in interstate commerce, mandates that websites remove NCII within 48 hours of a valid request from a victim, and requires reasonable efforts to remove copies, with enforcement by the Federal Trade Commission.
Original sourceScope
Policy Area
Content moderation
Policy Instrument
Content moderation regulation
Regulated Economic Activity
platform intermediary: user-generated content
Implementation Level
national
Government Branch
legislature
Government Body
parliament
Complete timeline of this policy change
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2024-06-28
under deliberation
2024-07-10
under deliberation
2024-12-03
under deliberation
2025-01-03
rejected
2025-01-16
under deliberation
2025-01-22
under deliberation
2025-02-13
under deliberation
2025-04-28
adopted
2025-05-19
adopted