United Kingdom: Announced closure of CMA investigation into Meta on its use of data obtained through digital display advertising

On 3 November 2023, the UK Competition and Markets Authority (CMA) announced it had accepted Meta’s commitments in the context of its investigation into Meta’s use of data obtained through digital display advertising. The CMA opened an investigation into Meta's actions regarding the gathering and utilisation of data acquired through the delivery of digital display advertising services and whether the conduct represents an abuse of its dominant position in the advertising market. The CMA has approved Meta’s proposed commitments allowing competitors of Facebook Marketplace that use Meta’s platforms to advertise their products and services to be able to opt out of certain parts of their ad data being used by Meta to improve its Marketplace. Additionally, Meta offered assurance that it would not use specific advertising data to develop new products that would compete with the advertisers.