United Kingdom: Opened consultation on CMA notice of intention to accept commitments offered by Meta on its use of data obtained through digital display advertising

On 26 May 2023, the UK Competition and Markets Authority (CMA) opened a public consultation on its notice of intention to accept commitments offered by Meta on its use of data obtained through digital display advertising, until 26 June 2023. The CMA opened an investigation into Meta's actions regarding the gathering and utilisation of data acquired through the delivery of digital display advertising services and whether the conduct represents an abuse of its dominant position in the advertising market. In order to address the allegations raised by the CMA, Meta proposed the implementation of technical systems to prevent the use of specific advertising data in the functioning of Facebook Marketplace. The terms would be changed to allow advertisers to opt-out of their and the data they generate to be used for Facebook Marketplace. Additionally, Meta offered assurance that its employees would not use specific advertising data to develop new products that would compete with the advertisers. The CMA will issue its final ruling by September 2023.