United Kingdom: Closed consultation on CMA notice of intention to accept commitments offered by Meta on its use of data obtained through digital display advertising

Description

Closed consultation on CMA notice of intention to accept commitments offered by Meta on its use of data obtained through digital display advertising

On 26 June 2023, the public consultation closes on the UK Competition and Markets Authority's (CMA) notice of intention to accept commitments offered by Meta on its use of data obtained through digital display advertising. The CMA opened an investigation into Meta's actions regarding the gathering and utilisation of data acquired through the delivery of digital display advertising services and whether the conduct represents an abuse of its dominant position in the advertising market. In order to address the allegations raised by the CMA, Meta proposed the implementation of technical systems to prevent the use of specific advertising data in the functioning of Facebook Marketplace. The terms would be changed to allow advertisers to opt-out of their and the data they generate to be used for Facebook Marketplace. Additionally, Meta offered assurance that its employees would not use specific advertising data to develop new products that would compete with the advertisers. The CMA will issue its final ruling by September 2023.

Original source

Scope

Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
online advertising provider, platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2021-06-03
under deliberation

On 3 June 2021, the Competition and Markets Authority (CMA) opened an investigation into Facebook f…

2023-05-26
in consultation

On 26 May 2023, the UK Competition and Markets Authority (CMA) opened a public consultation on its …

2023-06-26
processing consultation

On 26 June 2023, the public consultation closes on the UK Competition and Markets Authority's (CMA)…

2023-11-03
in force

On 3 November 2023, the UK Competition and Markets Authority (CMA) announced it had accepted Meta’s…

2024-05-24
in consultation

On 25 May 2024, the Competition and Markets Authority (CMA) opened a public consultation on the pro…

2024-06-14
processing consultation

On 14 June 2024, the Competition and Markets Authority (CMA) closes the public consultation on the …

2024-08-20
in force

On 20 August 2024, the UK Competition and Markets Authority (CMA) announced its decision to accept …

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