European Union: European Commission investigation into X qualification as a gatekeeper under Digital Markets Act based on online advertising service X Ads

Progress

Current status
in force
13 May 2024 in force
04 Mar 2024 under deliberation

Scope

Implementers
Austria
Belgium
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
online advertising provider
Government Branch
executive
Government Body
competition authority
Implementation Level
supranational

Timeline of events

13 May 2024
in force

Issued European Commission decision following investigation into X qualification as a gatekeeper under DMA based on online advertising service X Ads

On 13 May 2024, the European Commission concluded its assessment and decided not to designate X as a gatekeeper for its online advertising service, X Ads, under the Digital Markets Act (DMA). The decision was made following a review process initiate…

Source
Event type investigation
Action type ruling
Government branch executive
Government body competition authority
04 Mar 2024
under deliberation

Announced notifications from X as potential gatekeeper under the Digital Markets Act

On 4 March 2024, the European Commission received a notification from X, indicating that its core platform service potentially meets the Digital Markets Act (DMA) thresholds. The Commission now has until 13 May 2024 to decide whether to designate X …

Source
Event type investigation
Action type announcement
Government branch executive
Government body competition authority